For Immediate Release
Sustainable Production Alliance Rebrands to Sustainable Entertainment Alliance, Broadening Its Mission in Support of Industry Sustainability Efforts
Sustainable Entertainment Alliance To Continue Driving Sustainable Production Solutions, With A Growing Focus On the Representation of Climate and Sustainability On Screen
Los Angeles, CA, (May 28, 2024) – In recognition of broadening its impact across the entertainment sector, the Sustainable Production Alliance announced it has been renamed as the “Sustainable Entertainment Alliance”. The new name reflects the organization’s expanded ambitions to work with a broader array of stakeholders to support the film, television, and streaming industry in addressing environmental issues — not only behind the scenes in the production process, but also on screen.
“This is an exciting step forward for our organization. The Sustainable Entertainment Alliance will continue to build on the critical work happening across this industry to reduce the environmental impact of productions, while supporting the creative community in more fully representing sustainability topics, technologies and behaviors in story across any genre and at any level – from a central storyline to just a light mention. Audience research from multiple sources show unequivocally that audiences want to see their world reflected on screen, in particular what we’re all witnessing when it comes to a changing climate and clean economy transition. Studies also show that these stories can be more commercially successful than those that don’t,” said Sam Read, Executive Director of the Sustainable Entertainment Alliance. “We know this matters to audiences, we know it matters to our industry, and we know it matters, period.”
The Sustainable Entertainment Alliance is dedicated to ensuring that the entertainment industry is part of the solution to global environmental challenges. The organization will continue providing essential tools and resources, such as the Green Production Guide, and with its expanded remit, now offers tools and resources on Climate Storytelling .
The Sustainable Entertainment Alliance’s mission is to support the media and entertainment industry towards a more sustainable future, both on and off the screen.
For more information, please contact:
Sam Read
Executive Director, Sustainable Entertainment Alliance
sread@bsr.org
About the Sustainable Entertainment Alliance
The Sustainable Entertainment Alliance is a consortium of entertainment industry organizations dedicated to advancing sustainability initiatives through advocacy, education, and innovation while reducing the entertainment industry’s overall environmental impact.
The Sustainable Entertainment Alliance’s members include Amazon Studios, Amblin Partners, Disney, Fox Corporation, NBCUniversal, Netflix, Paramount Global, Sony Pictures Entertainment, and Warner Bros. Discovery.
###